Saturday, January 17, 2015

Blushes, Bronzers, Highlighters and Packaging

Packaging, how I love thee.

I was looking through items in my collection, specifically blush, bronzer, and highlighter and it dawned on me...

I have tons of blush, bronzer, and highlighter and most of them have pretty packaging.

Let's explore this...

After much thought I realized that most times I decide to buy products based on two determining factors.

1. Packaging


2. Swatches

We are first drawn to the packaging.

It is what catches our eye.

Some examples of cute packaging are pictures on the outside of the products (e.l.f.'s Disney Collections), images pressed into the products (Mialni's Rose Powder Blushes), or details on packaging (NYX's Baked Blushes with a bow on the case)

Great marketing is key and can seal a deal.

Sometimes we don't even care or know how the product will perform or look on our face.

We may even buy something and decide that it looks so gorgeous that we may not even use it, but better yet keep it as a collectible.

Then there are those other instances where we have seen the product swatched and know that we need it in our life, but for the most part I am guessing it is packaging that gets us.

Let's face it us gals want to look and feel pretty and we do when we possess something else pretty.

Some of my favorite packaging comes from MAC and Milani. What brand as your favorite packaging?

No comments:

Post a Comment