There is something intriguing about fantasy novels where one is swept up in an imaginary world with fictional characters who have phenomenal powers and have a undying love story that resonates with the reader. Or is that just me? Anyway reading a YA novel is a great way to escape the real world for a period of time. First there was Twilight, The Hunger Games, Beautiful Creatures, and now we have Mortal Instruments.
A big way to capitalize on the popularity of these series of novels is to introduce marketing. One way to do this is by using beauty products. This is a great way to expand your audience from one area to the next. Maybe you love YA novels, but aren't that into beauty products well you may buy the beauty products because you are an avid lover or collector of whatever item is being sold based on the YA novel it represents.
With this being said meet The Parallel Worlds Box by NYX Cosmetics. The Parallel Worlds by NYX Cosmetics was created to promote the Mortal Instruments City of Bones movie which is based on the book and will be released soon in theaters. I myself had not read The Mortal Instruments series, but must say that I have become interested in it based on all of the talk of it that has circulated around the movie.
The Parallel Worlds Box is inspired by the Mortal Instruments. The box is described as being mysterious, dangerous, and dark, but at the same time it contains products that can create a day look inspired by the character of Clary or a night look inspired by the character of Isabel.
The Parallel Worlds Box includes the following items by NYX:
The Smokey Shadow Palette
Soft Matte Lip Cream in Istanbul
Boudoir Mascara - Le Frou Frou
Powder Blush in Pinched
Studio Liquid Liner in Extreme Black
Jumbo Eye Pencil in Cashmere
The Parallel Worlds Box retails for $25. This is a great deal considering if you purchased each of these products separately you would be looking at around $31. The Smokey Palette is $7, Soft Matte Lip Cream is $6, Boudoir Mascara is $6, Powder Blush is $5, Studio Liquid Liner is $4.50, and Jumbo Eye Pencil is $4.50.
What's great about this collection is that you also get the cute collectable box. NYX products are good quality products that are very affordable. This collection would be for Mortal Instrument fans and beauty fans alike.
The Parallel Worlds Box can be purchased from Ulta http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5400003 or Nyx http://www.nyxcosmetics.com/p-213-the-parallel-worlds-box.aspx
What do you think of the Parallel Worlds Box, buy it or pass on it?