Today I checked their website and found that they have added a couple of appealing new items.
e.l.f. currently has baked eyeshadows, blushes, and bronzer so have now expanded into baked highlighters. That's right. Baked Highlighters. They are shimmers and available in three shades, which are Moonlight Pearls, Pink Diamonds, and Blush Gems. They are all part of the studio line and retail for $3 each.
Another new product in the Studio line is the Prism Eyeshadow Palette. This palette currently only comes in one choice which is Smoke. There are 6 eyeshadows that look like powder eyeshadows but apply like cream shadows. These sort of remind me of the e.l.f. Long Lasting Lustrous Eyeshadows except those look like and feel like cream shadows and dry to a powder finish. This palette retails for $10.
All of these items are definitely enticing to me. What do you think?