If you're like me you are thinking what is PHAMExpo and what does it have to do with makeup? Well my dear readers PHAMExpo stands for Professional Hair and Makeup Exposition. It is an event geared towards beauty professionals, students, and makeup lovers.
PHAMExpo offers classes, events, and products. Many beauty products are available for purchase at a discounted price. There will be many beauty exhibitors each with their own booth. Many beauty pros will also be in attendance. Basically think IMATS.
PHAMExpo will be held at the Pasadena Convention Center on June 29th and June 30th this year. Tickets will be on sale for $35 until May 27th. They will then be priced at $45.
Here is a list of some of the exhibitors that will have booths:
Obsessive Compulsive Cosmetics
Naimie's Beauty Center which will have products from Bobbi Brown, Smashbox, Too Faced, Laura Mercier, MakeUpForEver, Lorac, and Kryolan.
For a full list of exhibitors and to purchase tickets visit:
I want to attend PHAMExpo for the mere fact that some of the booths at IMATS earlier this year were so crowded and had insane lines that I ended up passing them up. After looking at the exhibitor list it appears the same ones will be there. Aw decisions, decisions.
Have you been to PHAMExpo? How would you compare it to IMATS?